Educate
Answer the questions customers ask before they hire you. "How much does a re-roof cost?" "Three signs your water heater is about to go." Every useful answer shows you know your trade.
Social media that turns viewers into customers
Short-form video and posts for Instagram, YouTube, Facebook and TikTok, made to build an audience that trusts you and then sell to it. We have generated over 30 million views on social media. We know what it takes to go viral, and how to turn that attention into a system that brings in paying customers for service businesses.
- 30M+ views generated
- Instagram · YouTube · Facebook · TikTok
- Video and static posts
01 / The problem
Posting is not the same as marketing
Most service businesses post a photo of a finished job every few weeks, get a handful of likes from friends, and decide social media doesn't work for their trade. It does. It just needs a plan.
- [ ]Selling in every post
"Call today for a free estimate" on repeat. People scroll past ads they didn't ask for, and stop paying attention to the account behind them.
- [ ]Never selling at all
Fun videos, real views, no customers. Attention without a next step is a hobby, not marketing.
- [ ]Posting when there's time
Three posts in a busy week, then nothing for a month. Audiences forget accounts that disappear, and every restart begins from zero.
- [ ]Counting likes instead of calls
Views are where it starts. What matters is how many of those viewers become calls, quotes and booked jobs.
02 / How we do it
Give value first, then sell
The businesses that win on social media give away their knowledge, their personality and a look behind the curtain, over and over, so that when they do ask for the sale, people already trust them. Most of what we post gives. A smaller share asks.
Entertain
Before-and-after reveals, myth versus fact, a day on the job, the crew and the people behind the business. This is what gets shared, and sharing is how new people find you.
Build trust
Real customers, real reviews and the owner on camera. People hire people, and video lets them get to know you before they ever pick up the phone.
Ask for the job
Clear offers with a reason to act now: a seasonal service, a limited booking window, a free inspection. By the time you ask, your audience already knows, likes and trusts you.
03 / Touchpoints
Nobody hires you from one video
Marketers have long repeated the "rule of seven": people need to hear from you about seven times before they buy. Newer research says that is optimistic, especially for bigger purchases. That is why we focus on volume and consistency: every useful video is another touchpoint, and short-form video lets you rack them up without paying for each one.
Brand interactions before a consumer buys
A homeowner might see your roofing tip in March, a before-and-after in May, your crew's lunch break in June and a customer's story in August. When the leak finally comes in October, yours is the name they already trust. We plan for every one of those touches.
04 / What we make
Short-form video and posts, made for each platform
One shoot becomes a month of content, cut and captioned to fit each platform instead of posting the same file everywhere.
Reels to reach new people, carousels that teach and get saved, and Stories that keep your regulars close.
YouTube
Shorts for reach, and longer videos that answer the questions people search for. YouTube says Shorts now average over 200 billion views a day.
Reels and posts where your local customers, their neighbors and their community groups already spend time.
TikTok
Fast-moving short videos that can put a brand-new account in front of thousands of people who have never heard of you.
- [x]Short-form video
Vertical video with a hook in the first seconds, captions on screen and edits paced for people scrolling with the sound off.
- [x]Static content
Carousels, before-and-after photos, tips and graphics designed to match your brand, so every post looks like the same business.
05 / The system
From viral to a system that makes money
Going viral once is exciting. A system that brings in customers every month is what grows a business. Here is how we build one.
- 01Plan
Who you want to reach, the questions they ask, the jobs you want more of, and a calendar of what to post and when.
- 02Capture
No film crew needed. A phone and a simple shot list are enough, and a single recorded conversation with you can become a month of clips.
- 03Edit
A hook that stops the scroll, on-screen captions, music and pacing that keep people watching, cut separately for each platform.
- 04Post and repurpose
One idea becomes a Reel, a Short, a TikTok, a Facebook post and a carousel, with captions written for each, on a steady weekly rhythm.
- 05Convert
Every profile and video points somewhere useful: a page built to turn viewers into calls, a clear offer, an easy way to send a message or book.
- 06Measure and double down
We track what brings in messages and calls, not just views, and make more of what works each month.
06 / What works
Going viral is a skill, not luck
Across 30 million views, the same patterns keep winning. In the accounts we run, these formats consistently beat posts about company values or generic tips.
Myth vs. fact
"You don't need to replace your whole roof." A belief your customers hold, then the truth. People watch to the end to find out.
The reveal
Before and after, the hidden problem behind the wall, the finished job. The payoff keeps people watching and sharing.
The people
The owner, the crew, the employee who has been there twenty years. Faces build trust faster than logos ever will.
07 / Built for service businesses
Content ideas by trade
The formats stay the same. What changes is what your customers want to know. A few examples:
- [x]Roofers
Storm damage you can spot from the ground, a time-lapse re-roof, what an inspection actually checks.
- [x]
- [x]Contractors
Project walkthroughs, before-and-afters, and what a remodel really costs.
- [x]Realtors
Neighborhood tours, market updates in plain words, what buyers miss on a first showing.
- [x]Law firms
Know-your-rights explainers and common questions answered, and you approve every post so it fits your state bar's advertising rules.
- [x]Tours and local services
The views, the wildlife, the crew and the moments guests talk about afterward.
08 / Works with the rest
Social builds the demand. Your website and Google close it.
People who see you on social media search your name before they call. That is where your website and your Google listing take over: reviews, prices, the services you offer and a phone number one tap away. We build all three to work together.
? / Questions
Frequently asked questions
How long until social media brings in customers?
Expect a few months of steady posting before it becomes a reliable source of work. People need many touchpoints before they buy, and an audience takes time to build. Some videos take off right away, but the system is what keeps calls coming.
Do I have to be on camera?
No, but it helps. The owner on camera builds trust fastest. If that isn't you, your crew, your work, a voiceover or your customers can carry the videos.
Who films the videos?
You don't need a film crew. A phone and a simple shot list are enough for most of what we post, and one recorded conversation with you can become weeks of clips. We handle the editing, captions and posting plan.
Which platforms should my business be on?
Wherever your customers already spend time. For most service businesses that means Instagram and Facebook, with YouTube and TikTok for reach. One video can be cut for all four, so being everywhere doesn't mean filming four times as much.
Can you guarantee a video goes viral?
Nobody honestly can. What we can do is use the formats that keep working, post consistently and learn from every video, which is how we have reached over 30 million views. A viral video is a bonus. The system that brings in customers is the goal.
How much does social media management cost?
It depends on how many videos and posts you want each month and how many platforms you are on. Tell us what you need and you get one specific price before any work starts.
→ / Next step
Ready to be found?
Tell us what you do and who you are trying to reach. We will send back a plan and a specific price. No cost, no obligation, and no pressure.
Plans from $249 a month. Nothing due until you see the first draft.